How the SBCA Can Benefit Your Business
The internet has given birth to many recruiting services, but you should be just as apprehensive with them as you are with that Nigerian prince emailing you. You see, it's one thing to bait people in with a pretty website, but another for them to claim to be the recruitment package you need. In this article, we'll dive into what makes some recruiting services far beyond par.
Imagine if you could read people's minds. You'd be selling more cars than hot cakes at fat camp. The best part is, you don't need Miss Cleo's powers to be "psychic." All that's required is your observance and recollection of common problems amongst car buyers. Then you'll be able to anticipate and address their concerns before they even arise. Sharing with them steps, procedures and philosophies allows the customer feel comfortable in their buying experience and leaves you looking like a wizard.
Minimizing is a process of managing customer expectations by challenging their wants versus their needs, and creating a perception that you’re trying to save them money. This will keep them from leaving and getting in the wrong car. It will also help build a bridge of trust when they realize you’re not out to sell them the most expensive car with unnecessary options on the lot. Below are a few examples that will help you find your customer the car that suits them and their budget the best.
The Mental Hug is a powerful sales secret that any sales person can use to neutralize a customer's initial fear motivated reaction. As explained in The World Runs on Fear, it's human nature to let fear dictate your disposition, which is why the Mental Hug is so powerful. It disarms customers of any preconceived notions or current perceptions.
Fear is a protective shield that surrounds all human beings. Knowing how to handle customer fear is the difference between you selling more cars or not. It acts like an early warning system to protect the body it inhabits. Fear operates through different senses, such as:
- What I see
- What I feel
- What I can read
- What I can hear
- What I touch
- What I smell
Factualism: A philosophy driven by using factual statements, experiences and documents to establish credibility with your present clients and future owners. Implementing this model will build a platform of professionalism and integrity in your selling process and eliminate customer concerns. Here's how.
What in the deuce is turtleing? It's a method of bridging, which allows the customer to buy a car based on what they need versus what they wish they had. By giving the customer choices this method also allows the customer to save face.
Today’s market has given birth to thousands of hire solutions, many of which, that declare to be the best. This claim to fame makes finding the best solution for your business tedious. So, we took the liberty of highlighting what makes a hire solution truly the best.
Topics: hire solutions